The ALS Ice Bucket Challenge raised over $100-million through a social media-powered video challenge this past summer on Facebook.
More than a million people made donations, driving a 3,500% year-over-year increase in donations.
How much more might ALS have raised had Facebook offered a Donate Now button to embed on all of those home-made videos?
On the heals of the ALS success story, the ubiquitous social media platform has responded. Now, Nonprofits can add a Donate Now call-to-action button to page posts and link ads, the company announced.
This simple element is a game changer for Nonprofits everywhere.
With the click of a button, local charities and 501(c)(3) organizations can tap the largest on-line community in the world, raising money for causes both big and small while extending their brand awareness through regular campaign marketing.
It doesn’t appear that grassroots organizations or your local High School Band Booster Club can use the system yet; but for IRS-recognized organizations, the Donate Now button will be an important fundraising tool in the coming years.
Crossposted on LinkedIn